Swedese
— 2016 catalog
Swedese is a classic Swedish furniture producer with a strong anchor in both the public and domestic domain.
Swedese's ideals are the same today as they have been for the past sixty years. These are to create beautiful furniture for the future, which build on the foundations of Scandinavian modern traditions, designed by forward-looking designers who share in the timeless ideals of architecture.
Swedese was founded in 1945 by the two brothers Yngve and Jerker Ekström and Sven Bertil Sjöqvist, with Yngve leading the company until his death. The present owner of Swedese is Mrs. Anna Johansson. The headquarters are located to Vaggeryd in Småland, Sweden, where one of the factories can be found. The second factory is located in Äng, a small village outside Nässjö, Sweden.
The yearly catalog was done together with Start Communication and is one of the main channels for Swedese. The 2016 edition ended on 164 pages with product images are interspersed with stories and inspiration.
The catalog was nominated for the Swedish Design Award.
